Marketing your insurance company has never been easier or more affordable than it is today with the rise of various Digital Marketing Channels. In order to attract and keep clients, you must roll-out an effective Digital Marketing strategy and stay ahead of the competition.
The below process is an ideal strategy to market your company and products:
- Know Your Customer
Having a strong understanding of your target audience and what attracts them to your company is essential. To do this, you need to define your type of customers by outlining their characteristics; you have to ensure that your brand image is parallel to your target audience’s lifestyle.
Maybe it’s your service that attracts them, maybe it is the price, maybe it is your reputation, whatever it is you should define it and address your audience with your company’s specialties.
To make this easy for you, we at JorMall have industrialized a technologically advanced way to collect your customer database, communicate with them individually or collectively, monitor their traffic to your activity and more. Read the full details of JorMall’s Database Collection Application here.
- Products & Services List
This may seem simple, but one of the reasons that customers aren’t purchasing more of the long “list” of products and services that you offer is because they don't know what everything that you sell is! That is why they will only think of you for products they already own. Notice, the keyword here is “list”.
Simplify the presentation of your products & services and let your potential and existing customers know what you’re offering. It is important to clarify your products and services to existing as well as potential customers. Create an easy to read one-page list that displays everything you sell and have your sales team test this list during on-boarding process of new customers. While you're at it, make a corresponding page and broadcast it across the many digital media channels available such as website, social media, and emails. Don’t forget to send it out to your existing clients, you’ll be surprised as to how many of them will be interested in your other products that they haven’t already purchased.
- Generate Your Digital Marketing Plan
You now have an idea of who your customers are and what are their characteristics and requirements. Based on that knowledge put together a communication strategy that will generate the exposure you need.
Communicate your Digital Marketing Strategy through the following channels:
1- Email Marketing
Email marketing can play an important role in updating your customers and potential customers.
Email marketing is extremely affordable, making it the most cost effective online marketing tool available. We at JorMall have email lists containing nearly 1 million email subscribers in Jordan. Click on the following link to know more about JorMall’s Email Marketing Services.
2- Harness the Power of Digital Marketing
The existence of the internet has drastically changed the way people shop for insurance, and this is a good thing as you can now reach a larger audience with a smaller marketing budget than before.
JorMall has prepared a Digital Marketing Strategy that will allow you to truly harness the power of digital marketing. Click the following link to see more about our Digital Marketing Service.
3- Empower Your SMS Marketing
Tactical SMS campaigns are known to have provided high response rates. SMS is a creative way to get your promotional messages to your existing and potential customers. SMS marketing has been tested over the last 20 years and has proved its effectiveness in creating awareness and driving customers to outlets.
JorMall has carried out a number of studies on the best practices of SMS Marketing. Please take a few moments to read the following articles and benefit from them.